Past winners and Australia’s top sporting glamour couple are set to return once again to this years Lottoland Mitchell Street Million Dollar Mile.

Olympic finalists Ryan Gregson and Genevieve Lacaze have both tasted success at the world’s richest road mile and with prizemoney doubling, along with the chance to win a million dollars for beating the Mile world record, they’re set to return to Darwin on September 17.

Gregson, the Australian 1500m record holder has secured a win and a second in the race and can’t wait to return as an event ambassador.

“My memory of the Mitchell Street Mile is a packed Mitchell Street with thousands of locals out supporting the race. It's also the last race of our season so it makes the event even more special,” he said.

With first prizemoney doubling this year to $15,000 for line honours and the possibility of winning $1m to beat the Mile record, Gregson admits the cash is highly luring.

"Everyone likes money so that massive prize incentive is going to be huge in attracting the world's best athletes to the event."

"I've never heard of $1,000,000 being offered for a world record. Let's hope the event organisers stuff up and have us run over 1500m instead of the Mile,” the dual Olympian joked.

He also called out for others to join in the fun, pointing to the eight different run categories on offer.

"The Mile is an achievable distance for all ages. It might take you 4 minutes, it might take you 14 minutes, but just as long as you're getting out there and soaking up what Darwin's Mitchell Street has to offer I'm sure the participants will have a good day out," he added.

Gregson and Lacaze both come to the race as both ambassadors for the Lottoland Mitchell Street Million Dollar Mile and the event charity partner, the Royal Flying Doctors Service (RFDS).

Gregson and Lacaze both come to the race as both ambassadors for the Lottoland Mitchell Street Million Dollar Mile and the event charity partner, the Royal Flying Doctors Service (RFDS).

Lottoland will donate $25 for every entrant to the RFDS, which continues the ongoing relationship with the event and the ‘Flying Doctor’.

RFDS General Manager Northern Territory Michael Toomey says the RFDS is proud to be the Charity Partner of this wonderful community event for the third year.

“We appreciate the generous donation from Major Sponsor Lottoland, which will directly benefit our capital-raising program for the replacement of our ‘flying intensive care units’ – at a cost of more than $7 million each,” Mr Toomey said.

“We look forward to our Ambassadors Ryan and Gen continuing their winning ways,” he said.

Gregson said each donation was a great incentive for people to enter the event.

"It's pretty special that Lottoland is donating $25 for every entrant into the event, to the RFDS.  The RFDS is engrained in Australian culture and provide so much help to those in need all around our great nation, including 26 Territorians every day," Gregson explained.

Dual Olympic finalist and girlfriend of Gregson, Genevieve Lacaze agreed.

“With Lottoland donating $25 for each entrant to give to the Royal Flying Doctors Service is a good enough reason for everyone and anyone to get involved. This is a fantastic service that our country needs to support so bring friends and family down to Mitchell Street and make a day of it,” she said.

Lacaze was one of Australia’s stand out athletes in 2016, running a multitude of personal bests, including an Australian record over 3000m steeplechase and made the Olympic final in the 5000m and steeple, before closing her season out with a win on Mitchell Street.

“In 2015, I just enjoyed being a part of a great field and fantastic weekend in Darwin and was extremely excited to cheer on Ryan for the win. Last year, it was the perfect way to end my 2016 campaign with a win in front of the local Darwin crowd. This event has definitely won my heart and I hope to continue to return and compete each year,” she declared.

With the boost in prizemoney and $1m incentive, Lacaze announced it will likely attract an even better field than the already bumper elite entries it’s received since its inception in 2014.

“That is a huge amount of money in anyone's eyes so it definitely will attract a hungrier field of athletes. It should be an interesting race to say the least when the prize is that appealing!

“I definitely haven't heard of this amount of money being put up for grabs! An incentive like this could attractive the world’s best athletes – I’m sure we can assume how far some will travel for a chance to win a million dollars!!

Lacaze put the call out for locals to join in the fun, select an event and enter for the Lottoland Mitchell Street Million Dollar Mile.

“It's not only just a mile, it's an ‘up and back’ course down the heart of the CBD. There is so much entertainment surrounding the course that the race is truly enjoyable. People of any age or any fitness can gain something out of participating. I encourage everyone to get out and join in on the fun,” Lacaze said.

Entries are open for the September 17 event, register here.

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